Tovi Foods Triple Bottom Line

Tovi Foods Triple Bottom Line

by Rob Hill on January 05, 2021

Most companies are set up to make money. Profit. It is an age old business principal and it is perfectly fine… In the early 1990’s Business writer John Elkington came up with a shift in thinking that maybe those who run businesses should focus on more just making money.

tovis triple bottom line

What is the Triple Bottom Line (TBL)

Triple Bottom Line or simply TBL, in economics, believes that companies should commit to focusing as much on social and environmental concerns as they do on profits. TBL theory posits that instead of one bottom line, there should be three: profit, people, and the planet.

Tovi Foods was created with the idea that we would run as a Triple Bottom Line business…  So how do we make this happen?

 

  • Our commitment that 1% of all revenue is donated to charity - It is really important to note that this is not 1% of profit but actually 1% of our entire revenue that we generate. We then work with our team and partners to find worthy causes in Sri Lanka where we can donate to.  These donations include both short term projects like donating school books to a family or a water pump to a village, or longer term projects which impact the environment or animals
  • Tovi Recycling program - Tovi Foods offers a simple LKR 20 rebate for every empty Tovi cooking oil bottle that is returned to us. We then work to ensure these bottles are fully recycled and do not end up in landfill.
  • Tovi Refill & stations - Our Refill & Recycle stations are designed so people can bring in clean, empty cooking oil bottles and simply refill them with fresh, heathy canola oil. Everytime a bottle is refilled we stop a bottle going into landfill.
  • Tovi School program - Our School Program helps all schools to raise fundraising money by simply ensuring that all members of their school community use a special, school specific code! This code not only gives the school community members a special discount but we then allocate some of our profits back to the school.  Every term the school can then total up what they have earned in donations - and Tovi Foods will provide school resources for free up to that value!  Books, computers, sports equipment - whatever the school needs!

There are many other ways Tovi works with our community in Sri Lanka to impact our Triple Bottom line. We are constantly focused on how we can help people and the environment.

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